The people of my generation have been called lazy, non-thinking robots who follow more than lead.
But we have created something that has taken the world by storm and for a while flipped every organization and company on its head.
Social media was invented for people to connect. That need to connect created a world where marketing could be used in ways never seen before. Social media can be seen as the fountain of youth for many companies looking for a way to connect with up and coming consumers.
Generation x’s genius struck again when we created Twitter. Twitter became an information Hubble for breaking news and trending topics. What does this have to do with marketing? Recently, a wide-eyed, bushy-tailed employee at Nabisco Company caught on to Twitter and its viral nature and used it to its company’s advantage, which would change the game in marketing via social media.
Nabisco that owns the Oreo brand. During the 2013 Super Bowl, the power went out in the Superdome during the game between the San Francisco 49ers and the Baltimore Ravens. The blackout left spectators in a panic. While checking their phones they were offered a comic relief by Nabisco.
The picture above went viral and was tweeted over 10,000 times during the 30-minute blackout. Check out the popular tweet here.
The result? Oreo was able to advertise on the biggest night in advertising for free. Twitter lit up for the next few days and Oreo reveled in their feat of marketing. The Internet claimed Oreo as the winner among commercials for the Super Bowl. Companies were shocked by the innovativeness and quick thinking and soon after many companies followed suit with funny tweets when they have a live large audience attention. Oreo’s marketing stunt is studied today in many business classes and many people call it one of the greatest marketing advertisements the Internet has seen.