The indie documentary Tapped gives great insight into how much power the bottled water industry actually has within the small towns these companies inhabit. Their presence is an all-around economic and ecological nightmare to the residents and natural inhabitants of these towns.
Huge corporations like Nestlé mine public water sources, mark up the prices. and sell it back to the public. The practice of absolute dominion over ground water in Maine is leading to many small towns’ demise — “he who has the biggest pump gets to take the most amount of water.” It is extremely unfair how these companies can enter an already struggling town, take their resources, and only have to pay pennies compared to what the actual residents are being taxed. But of course, this is all somehow legal even when towns go through water shortages.
During the documentary, the question was asked: Why do people in the city need the water from small rural and suburban towns when they have the exact same water on tap? This is where I feel marketing comes in.
The thought of ‘bottled water’ makes you think of cleanliness and easy accessibility. In reality, bottled water is wasteful and has far less sanitation regulations than tap water. However, hundreds of thousands of bottles of water are purchased every day simply out of convenience and for this convenience, there is the need to interrupt and take advantage of the livelihood of the average Joe from the sticks of whatever area has the misfortune of having an abundance of natural beauty and resources.